Valentine’s Day in America is a day for lovers (and aspiring lovers) to exchange gifts and celebrate romance. Both men and women can give chocolates, flowers, and Valentine’s cards to the special someone in their lives. But Japan does things a little differently. They split it up into TWO holidays, and each one has its own tradition. On Valentine’s Day women give presents to men– usually chocolate. It can be for romance (honmei or “true feeling” chocolate), but it is also common to give presents to coworkers and friends (jokingly referred to as giri or “duty” chocolate). Adults have fun with the holiday, but it can be a stressful event for schoolgirls across Japan because it is the one big day to confess feelings for your crush.
Then on March 14th it’s the guys’ turn. It’s called “White Day”, and traditional gifts include cookies and cakes, white chocolate, gourmet marshmallow treats, and even jewelry. In the tradition of “sanbaigaeshi” (three times the return) men are expected to return the favor with interest by giving a bigger present back to all the women that gave them a gift. If someone gave you an expensive honmei chocolate, today is the day to show how much those feelings are reciprocated. Needless to say this tradition comes with its share of heartbreak, particularly among girls who have been waiting a full month to get their response only to be disappointed. But for most of Japan this is a fun holiday season to share treats and have a little fun.
So guys, change things up this year and surprise the women in your lives with something sweet on March 14th! What could be better for a Japanese tradition than Japan’s finest chocolate– ROYCE’ has a wide range of creamy white chocolates that are sure to wow even the most discriminating sweet tooth.
Our first branch in the US has finally opened its doors to customers in New York City! The owner of the chocolate store chains have visited to see through the opening and has made the first purchase in the store.
CHOCOLATES AT THE STORE
The store has all the essentials of a ROYCE’ lover! Varied flavors of the Nama Chocolate, Potatochip Chocolate, Wafers, R Chocolat, and Prafeuille Chocolate are now available in store. Several chocolates such as the Nutty Bar, Fruit Bar, Criollo, and Potechi are also stocked for the convenience of the customers. Flavors and types of chocolate are changed every few weeks so a monthly visit is encouraged!
The chocolate boutique can be easily reached by taking the E or M train to 53rd St and 5th Ave Station. The store will be on Madison Avenue between 52nd and 53rd Sts. Call us at 646-590-0650 for more information.
Open for 9 hours a day for most days the store will be open from 10am to 7pm on weekdays. Please see below for store hours:
MON-FRI: 10am – 7pm
SAT: 11am – 7pm
SUN: 11am – 6pm
ROYCE’ expands its reach to the other side of the world — bringing the finest of Japanese Chocolates to American shores. Many of ROYCE’ followers in the US have already requested availability to the fresh chocolates locally as they can only purchase them in airports and branches around Asia.
ROYCE’ plans to set up three branches in New York City — the first will be located at 509 Madison Avenue, which just began construction and will be completed right before Christmas. The following branches will be located at Bryant Park and Bleecker St:.
Online ordering and shipping is also currently under development and should be ready before fall of 2013.
Valentine’s Day in America is a day for lovers (and aspiring lovers) to exchange gifts and celebrate romance. Both men and women can give chocolates, flowers, and Valentine’s cards to the special someone in their …